Roche
- Agency: Aftershare
- Project: FPI
- Director: Hugo Herrera
“Some sounds take your breathe away”. Having this slogan in mind, together with Roche and Aftershare we created a campaign to promote the early diagnosis of Idiopathic Pulmonary Fibrosis (IPF) through the sounds that we can produce while breathing. We asked Alex Capilla for help. This wonderful foley artist reproduced the sounds that could result in a IPF, helping us to recognize them.
Prevention is key in this illness, so every project that sheds a light on this topic, will be very helpful.
- Directed by: Hugo Herrera
- DOP: Mario López
- First assistant director: María Carrasco
- Production manager: Javier Sanjuan
- Art director: Verena Prujanski
- Costume design: Prado Bernal
- Sound design: La bocina
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new folder studio
C/ San Rogelio 6
28039, Madrid
new folder studio
C/ San Rogelio 6
28039, Madrid